DCN Central Asia Hub is excited to invite you to our "Digital Communication for Social Good" virtual training series. This innovative, certified program is specially designed for media professionals, activists, and NGO workers from Central Asia, with a focus on harnessing digital tools and platforms for advancing public interest initiatives and promoting social good.
Empowering Through Practical Learning
Our training series emphasizes a hands-on, interactive learning environment. Participants will engage in a blend of lectures, workshops, and real-world case studies, all aimed at providing practical skills and knowledge. This dynamic approach ensures that every session is not just informative, but also applicable in real-world scenarios.
Broad Spectrum of Digital Communication Skills
The series covers a wide range of topics crucial for effective digital communication. From developing strategic communication plans and engaging content creation to digital storytelling and community building, participants will gain a comprehensive understanding of the digital landscape. The training also includes essential insights into digital fundraising and advocacy, equipping participants with the tools to mobilize resources and influence policy through digital channels.
Capstone Project and Networking Opportunities
A key feature of this series is the capstone project, where participants apply what they've learned to a campaign or initiative of their choice, aiming to make a positive impact in their community or professional field. Additionally, the series provides ample networking opportunities, allowing participants to connect with peers and build a community of digital empowerment advocates in Central Asia.
Module 1: Communication Strategy and Branding
When: Tuesday, February 20, 2024, 18.00 Kazakhstan time
Trainer: Namuun Battsengel, Executive Director, Faro Foundation, Mongolia
During the course, participants will learn how to develop a comprehensive communication strategy that aligns with organizational goals. They will also be trained in building and maintaining a brand identity in the digital space.
Module 2: Digital Campaigns Strategy
When: Thursday, February 22, 2024, 18.00 Kazakhstan time
Trainer: Zarnigor Usmonova, Communication Manager and PR Specialist, Uzbekistan
In this course, participants will delve into the intricacies of designing digital campaigns with clear objectives and measurable outcomes. They will gain valuable skills in understanding and leveraging various digital channels to maximize campaign outreach effectively. Additionally, the course will focus on analyzing and adapting to digital campaign analytics, empowering participants to make data-driven decisions.
Module 3: Content Creation
When: Tuesday, February 27, 2024, 18.00 Kazakhstan time
Trainer: Aigerim Turgunbaeva, Journalist, Kyrgyzstan
Throughout this module, participants will explore the principles of effective content creation for digital platforms, laying the foundation for producing compelling and influential online material. They will delve into various techniques for crafting engaging and impactful content, whether it be written, visual, or audio. To support these endeavors, the course will also introduce a range of tools and resources essential for content creation, covering both software and hardware aspects.
Module 4: Digital Storytelling
When: Thursday, February 29, 2024, 18.00 Kazakhstan time
Trainer: Tynymgul Eshieva, Assistant Professor, American University in Central Asia, Kyrgyzstan
This course delves into the art of narrative in the digital age, focusing on how to craft stories that resonate deeply with today's online audience. Participants will examine case studies of successful digital storytelling campaigns, gaining insights into the strategies and techniques that made these stories stand out. Alongside this theoretical understanding, there will be practical exercises aimed at honing skills in crafting compelling narratives for various digital mediums.
Module 5: Community Building
When: Tuesday, March 5, 2024, 20.00 Kazakhstan time
Trainer: Gulnaz Kordanova, Founder, CEO, Connect-Ed, Kazakhstan
In this course, participants will delve into strategies for building and nurturing online communities. They will learn the nuances of engaging audiences through consistent and meaningful interaction, a key factor in developing a loyal and active online community. The course will also address managing community feedback, an essential skill for maintaining a positive and healthy online environment.
Module 6: Digital Fundraising and Advocacy
When: Thursday, March 7, 2024, 18.00 Kazakhstan time
This course section focuses on the effective techniques for online fundraising and mobilizing resources, essential skills in the digital age for organizations and individuals alike. Participants will learn how to use digital platforms not just for fundraising, but also as powerful tools for advocacy and policy change. Emphasizing practical knowledge, the course includes an analysis of successful digital fundraising and advocacy campaigns.
This training series is open to individuals from Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, and Uzbekistan, with applications open until January 31, 2024. Sessions are scheduled to begin on February 20 and will run on Tuesdays and Thursdays at 18:00 Kazakhstan time, culminating in a final presentation day on March 12.