Mastering Sports Communication in the Digital Age
Certified Training Program by Aristotle University of Thessaloniki & DCN Global
Sports media has evolved—no longer limited to press boxes or post-game interviews. Today, it unfolds live, online, and in the palm of your hand.
This certified program from one of Europe’s leading universities, the Aristotle University of Thessaloniki, in collaboration with DCN Global, is designed for the next generation of communicators —journalists, media professionals, and digital creatives—ready to lead, shape, and elevate the digital conversation in real time.
Across six dynamic online sessions, you’ll train with global experts in digital sports communication. From breaking news and media backlash to content strategy and personal branding, you’ll gain the tools to thrive in the fast-paced sports media landscape.
What you’ll learn:
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How to shape sports coverage through social media
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How to create a winning, repeatable content strategy
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How to turn content into freelance work or brand collaborations
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How to manage public backlash and media crises with confidence
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How to use analytics to improve your content
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How to anticipate trends and position yourself for success
Each module includes a practical assignment that builds into your personal Digital Sports Playbook—a portfolio-ready project that proves your skills and earns your certification.
Program Dates: Fall, 2025
Format: 100% Online
Certificate: Official Academic Certification by Aristotle University of Thessaloniki & DCN Global
Spots are limited. Fill out this form by August 31 to express your interest, get notified when registration opens, and receive details about the training cost, curriculum, and trainers.
About Aristotle University
Founded in 1925, Aristotle University of Thessaloniki (AUTH) is one of Southeast Europe’s leading academic institutions. With more than 70,000 students and a strong legacy in journalism, communication, and sports science, AUTH offers the ideal environment for a certificate in sports communication—combining academic excellence with real-world relevance in the evolving landscape of sports media.
About DCN Global
DCN Global is a network of 20,000+ digital professionals, creators, and communicators across more than 60 countries. Through forums, trainings, and exchange programs—including past initiatives on sports communication—DCN helps shape the next generation of digital leaders in media and beyond.